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Suunto under new ownership

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Suunto under new ownership

Tue, 01/02/2022 - 15:16
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Amer Sports has agreed to sell Suunto to Liesheng. According to a press release from Suunto, Liesheng is "a leading Chinese technology company focusing on the smart and sport wearables electronics segment."

Suunto was founded over 80 years ago by Tuomas Vohlonen, a Finnish adventurer.

The transaction has been signed and it’s expected to close in Q1 2022.

Founded in Guangdong, China in 2015, Liesheng is a global consumer-electronics company with its products being sold in more than 100 countries around the world. It is ranked top globally in the wireless audio field and has successfully developed the consumer electronics brand Haylou.

“For you as a fan, community member and user of Suunto this change is actually not a change at all. Suunto brand and our products and digital services, watch update frequency, data protection practices, customer support and service – all of these and more continue normally “, states Heikki Norta, Suunto Brand President.

"We stay committed and focused on developing our high-end products, inspiring adventurous lifestyle and on protecting our playground. Liesheng has indicated that Suunto will continue to run its operations from Vantaa, Finland."

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