Terms of Sale

Ad Subscriptions

There are 4 important points to understand when you purchase an ad subscription:

• By checking the box for reading this form, you agree to the terms of sale as listed on this page.
• Subscriptions continue with automatic renewal unless cancelled by the purchaser 40 days before the renewal date, and always before next ad reservation deadline.
• Subscriptions cannot be cancelled early, i.e., during the contract period.
• Please submit ad art as soon as possible (by the issue copy deadline ─ see dates at: http://www.xray-mag.com/Advertising). Ad art specs are attached to your receipt of the subscription purchase, which is emailed to you.

If you have any questions, please email: editor@xray-mag.com

Workflows & Document Trails

The following documents are issued through our accounting system, E-conomic. Communications will therefore appear to come from “AquaScope Media ApS – X-Ray Magazine post@e-conomic.com”. Please add this address to your whitelist.

As the system records communications, including delivery receipts, it also provides documentation that our communications have been received.

•    Quote/Proposal
•    Confirmation of Order
•    Invoice
•    Account Statements
•    Reminders

What constitutes a contractual agreement?

The services to be provided and applicable terms are stated in the Quote/Proposal or Confirmation of Order and any accompanying documents.

A contractual agreement is considered established when you:

Confirm by email that you accept a quote or proposal; or
Receive a Confirmation of Order or Invoice and do not contest it.

Reservations & Deadlines

Advertising space must be reserved by the applicable deadline shown on the Confirmation of Order or Invoice and listed on xray-mag.com/advertising.

An accepted or uncontested Confirmation of Order constitutes a reservation.

Completed artwork and other required materials must be received by the copy deadline.
If materials are received late, X-Ray Magazine reserves the right to use the allocated space for other purposes.

Charges will still apply and no refund will be given.

Confirmations of Order and Invoices state applicable payment terms and due dates.

A final invoice or receipt will be issued upon publication.

X-Ray Magazine and its affiliates are not responsible for materials lost or damaged, late deliveries, or loss or damage resulting from electronic transmission or communications.

Discounts

Discounts included in our campaign packages are based on the agreed campaign duration and frequency.

Insertion breaks for ads booked à la carte are earned at four-time and eight-time levels. Frequency rates are initially invoiced in advance only where supported by a firm contract specifying the issues and received by the first closing date. Otherwise, frequency rates are applied as earned.

Automatic Renewals

Subscription-based advertising packages automatically renew at the end of the initial contract period unless cancelled no later than 40 days before the end of that period.

Cancellation must be confirmed by X-Ray Magazine.

Cancellations 

Cancellations must be made in writing no later than 21 days before the next confirmed reservation date.

Where a fixed-term contract is cancelled before completion, any applicable discount may be recalculated according to the actual duration or frequency delivered, and the advertiser will be responsible for any resulting difference.

Fixed-term, discounted or other non-prepaid subscription packages cannot otherwise be cancelled before the end of the agreed term.

Invoicing

Invoices are normally issued in the month following publication or delivery of the service. New clients outside the European Union are required to prepay their initial order in full. Thereafter, agreed payment terms apply.

Deposits & Prepayment

For six- and twelve-month campaign packages and other long-term agreements, a 40% deposit may be required at the start of the contract, with the balance invoiced according to the agreed schedule.

Prepayment may also be required where circumstances warrant it or where otherwise agreed as part of the order.

Payment Methods

Payments are made electronically. We do not accept cheques.

Payments may be subject to identity or other verification where required by applicable Danish or international financial regulations.

Late Fees and Interest

Overdue invoices are subject to a finance charge of €30 / US$40 plus interest of 1% per month on the outstanding balance. Late payment may also result in the withdrawal of discounts.
 

File Format

X-Ray Magazine accepts electronic files only. Magazine advertisements must be supplied as PDF files; banner advertisements may be supplied as JPG or GIF files in accordance with the published specifications.

Repeat Orders

Where advertising space has been contracted and replacement artwork or instructions are not received by the closing date, the most recently supplied artwork may be repeated.

Insertion

Unless otherwise specified, orders are presumed to apply to the first available issue. unless otherwise specified.

Put It In Writing

Instructions concerning contracts, insertion orders, cancellations or changes to advertising copy must be confirmed in writing.

Positioning

Advertising placement is at the Publisher's discretion unless a specific position has been ordered and confirmed in writing.

Rate Changes

Changes to advertising rates will be announced at least 60 days before the closing date of the first affected issue.

Ad Content

X-Ray Mag reserves the right to reject advertisement deemed unsuitable.

Publisher Liability

Terms stated on an advertiser's contract, order or copy that conflict with the Publisher's terms are not binding unless accepted by the Publisher in writing.

The Publisher's liability for an error will not exceed the cost of the affected advertising space. The Publisher accepts no liability for errors in key numbers or for reasons beyond its reasonable control that make publication of an advertisement impossible.

Intellectual Property Rights

Unless otherwise agreed in writing, intellectual property rights in original materials created by AquaScope Media ApS remain with AquaScope Media ApS.

Where content is produced as part of a client agreement, the client may be granted rights to reproduce and share the finished material through its own channels, as specified in the agreement. Such usage rights do not transfer ownership of the underlying intellectual property.

GPDR

AquaScope Media ApS does not ordinarily process personal data on behalf of advertisers under these agreements. Where personal data is processed, applicable Danish and EU data-protection legislation, including the GDPR, applies.

Personal data collected in connection with an agreement is used only as necessary to administer and fulfil that agreement and related business communications.

The responsible officer is Peter Symes.
Contact: editor@xray-mag.com

Governing Law and jurisdiction

Any dispute relating to services or products supplied by AquaScope Media ApS is governed by Danish law and subject to the exclusive jurisdiction of the Danish courts, with the City Court of Copenhagen as the court of first instance.

Validity

These terms apply from 10 August 2026 until further notice. X-Ray Mag / AquaScope Media reserves the right to revise these terms at any given time.