Contributor Guidelines
Types of content
We work with two main types of contributions:
Media information & Advertising
Showcase Your Brand at the Scandinavian Dive Show!
Strategically positioned
Notably, Gothenburg is strategically positioned a few hours' drive by road or train from both Copenhagen and Oslo, making it accessible for the Danish and Norwegian markets. Additionally, it is a quick ferry ride away from Jutland.
At the Swedish Exhibition, everything is under one roof. Within the neighbouring Gothia Towers, you have several excellent restaurants to choose from. Swedish Exhibition also offers prime accommodation options for exhibitors, with nearby 4- and 5-star hotels for you or your long-distance business contacts to stay.
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Scandinavian Dive Show to be held alongside Boat Show in Gothenburg
Images below are from different previous expos
Since its inception in 2014, the Scandinavian Dive Show (DykMässan) has been held as a standalone event. Come 2024, it will start a new chapter.
In its tenth year, DykMässan will return to Gothenburg, where diving in Sweden first took root. And with DykMässan teaming up with Båtmässan, visitors can now visit both shows with just one ticket.
Content Creation
A writer paints a word picture and a photographer aims to tell a story with images rather than words. A Content Creator takes both mediums – words and imagery – and assembles them into elements suitable for a wide range of media products, from word-centric documents, image-centric posts, social media shares, audio and video files to searchable lists.
Contextual Advertising
Contextual advertising
Contextual advertising allows companies and organisations to place relevant promotional messages alongside editorial content that relates directly to their products, services or destination. These placements appear within articles whose subject matter aligns with the advertiser’s offering, reaching readers who are already actively exploring that topic and helping them discover useful industry information related to it.
House rules
Acceptance of sponsored placements is at the discretion of the editors at any given time. X-Ray Mag only accepts links that are relevant to our niche and originate from quality websites.
Why no contextual links inside editorial text?
The main issue is that these links look like editorial judgement rather than advertising. That creates two risks.
Readership Composition
Education
62% attended college
Average household income
$81,500. 37% earns more than $100,000
Median age
33 years Europe 35 years US/Canada 26 years Asia
Marital status
56% are married
Household size
1 persons 24% 2 persons 37% 3 persons 13% 4 persons 18%
Spending and travel
2.9 dive trips/yr Europe 4.6 dive trips/yr US/Can. 2.3 dive trips/yr Asia
Average expenditure on dive equipment
€ 2,100 Europe $ 3,600 US € 2,600 Asia
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Workflows and document trails
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