For its tenth anniversary, DykMässan, the Scandinavian Dive Show, will return to Gothenburg, the cradle of diving in Sweden. And, in a new collaboration with The Boat Show (Båtmässan), visitors to either show can visit both shows with just one ticket.
Since its inception in 2014, the Scandinavian Dive Show (DykMässan) has been held as a standalone event. Come 2024, it will start a new chapter.
In its tenth year, DykMässan will return to Gothenburg, where diving in Sweden first took root. And with DykMässan teaming up with Båtmässan, visitors can now visit both shows with just one ticket.
Båtmässan will be held from 3 to 11 February 2024, encompassing two weekends; DykMässan will take place on the second weekend, from 9 to 11 February. Although the two shows will remain as separate events, they will be held in adjoining halls at the Swedish Exhibition & Congress Centre in Gothenburg, so visitors can pass seamlessly between the two on 9 to 11 February.
For the entire duration of the event (3 to 11 February), there will be a new and larger diving pool where visitors who wish to get a taste of diving can borrow equipment and do a try-dive under the guidance of qualified instructors.
The organisers envisage that the visitors and exhibitors of both events will gain much added value from visiting both shows at the same time. Visitors can have access to a wider range of related products and services, while the exhibitors have the opportunity to meet new customers and practitioners from both industries.
"Many divers use boats, and we know that they have a close relationship with water. Hence, they may consider buying a boat for themselves. Through this collaboration, we are developing the fair as a meeting place, and can offer new—and even better—opportunities to experience boating," said Jacob Ryder, business manager at Båtmässan.
Tommy Jarnbrink, organiser of DykMässan, said that many of their visitors have wanted to see a selection of dive boats at the show, so organising the two shows at the same time will be a win-win for everyone.