Techniques & Tips

Branding Videos & Digital Media Marketing

Social media and influencer promotion is becoming a larger part of the digital marketing mix each year.

Branding videos, sponsored posts, social media marketing... confused? We interviewed digital media marketing consultant and underwater photographer Brent Durand to get the scoop on what these services are and how they can benefit your dive business and increase your sales.

Free video tutorial from Brent Durand on unusual macro UW photo techniques

Free video tutorial on unusual macro UW photo techniques

Durand writes: “If you've been shooting for a while, you've likely read a number of articles with basic macro photo tips. These tips are largely the same (in my articles as well). And they're essential tips. But let's go beyond that and discuss macro photo tips you'll rarely see included in the general articles.”

Practice underwater photography at home, with free video tutorials by Brent Durand.

Stuck inside? Improve your underwater photography while at home

"We are all aware of the stresses rippling through the dive industry as a result of COVID-19," said Durand. "To help look at the bright side, I have started a weekly video tutorial series on how to improve your underwater photography and video while at home.

 The first video in the series focuses on depth of field, exposure challenges, composition and creative lighting techniques.

 

The second video just posted in the series focuses on improving your skills in using a camera housing and reviewing photos in imaging software.

Brush up on underwater photography camera settings and how to use camera gear with free video tutorials about lights, strobe positioning, black backgrounds, wet lenses and composition tips.To watch the free video tutorials, go to the photographer’s YouTube channel at: youtube.com/brentdurand.

Underwater Model Photography

Shooting with a model right below the water’s surface can have a pleasing outcome, plus there is less “safety hassle.” But not everyone has the gift to look great underwater. Model: Chris Mo

Whether or not we find something to shoot during our dives with a camera, there is always one photogenic subject that is always with us: the dive buddy. This allows us to explore an interesting category of underwater imaging: model photography.

Tips: Drone Photography for Dive Travel Stories

Drone photography can really spice up a dive travel photographer’s portfolio. It adds another element, dimension and a unique perspective. Safety is a primary concern with drone photography. Preparation, precaution and planning is very important. Become quite familiar with the aircraft, software and controller before taking it to a travel destination.

Drones & Underwater Photography

One of the things I learned quickly when first writing for X-Ray Mag was that it is often the images there were not taken underwater that can make an article about a specific location really stand out. As was pointed out to me, one ornate ghost pipefish looks pretty much the same as another. As proud as you may be of the images from your last trip, are they that much different from those of the one before?