Dan Orr has been re-elected to the DEMA Board. He is pictured here with fellow industry consultant Betty Orr.

DEMA announces the 2021 Board of Directors

The following individuals will serve three terms.

A1: Manufacturing

Jenna Meistrell, Body Glove (elected 2021)

A2: Diver Certification and Training Agencies

Tom Leaird, SEI Scuba
Jeff Mondle, PADI Americas (elected 2021)

A3: Dive Publishing, Media, Consulting and Non-Retail Service Providers

William Cline, Cline Group Advertising
Dan Orr, Dan Orr Consulting (elected 2021)

A4: Retailers

The 2020 edition of DEMA Show turned out to be a sinker

DEMA Show 2020 … what a bellyflop!

This review comes on the coat tails of the other virtual dive show, Scuba.Digital, which we attended a few weeks prior and the conclusions are just about the same; The conference component in which attendees can listen into a range of webinar-style presentations worked reasonably well.

The rest of it, however, such as networking activities which is an essential part and, to entities like ourselves, the most important aspect of taking part in dive shows, absolutely did not.

Ways to support your dive store or operator

Dive operators grapple with coronavirus outbreak as demand collapses

While various governments, as of writing this, are mulling over various subsidies or bailouts to tide over whole sectors of business to the other side of the coronavirus outbreak, much uncertainty and concern for the future remains at this juncture among operators with whom X-Ray Mag has spoken about the matter.

DEMA Show, X-Ray Mag, Rosemary E Lunn, DEMA Reaching Out Awards, Tom Ingram, Be A Diver, Leslie Leaney
2016 DEMA Show

2016 DEMA Show Registration Now Open

This year the DEMA Show ( Diving Equipment and Marketing Association) is being held in Las Vegas from Wednesday 16th to Saturday 19th November inclusive.

Attendees from all over the world fly in to attend the Dive Industry’s only trade-only event at the Las Vegas Convention Center.

DEMA has confirmed that there is an 'early bird special' where current DEMA members can save up to US$125 on their registration fees provided they book by 7th October.

DEMA Show will feature the Westgate Las Vegas Resort & Casino as this year’s Host Hotel.

Tom Ingram

Tom Ingram at his desk in DEMA's offices

The month of November sees the return of the international dive industry trade convention, the DEMA Show, to Orlando, Florida, USA. In a peek-behind-the-scenes conversation with Tom Ingram, Executive Director of DEMA (Diving Equipment and Marketing Association), Rosemary Lunn’s interview reveals an engaged, enthusiastic diver who is passionate about our industry and the business of diving.