DEMA

DAN at DEMA Show 2021

DURHAM, NC – October 26, 2021 – For more than 40 years DAN has played a crucial role in the dive industry, championing diver safety, risk management, and emergency preparedness.

After last year’s virtual DEMA Show, we at DAN are looking forward to meeting with dive professionals from around the world in person once again.

Explorer Ventures Introduces DEMA Show Group Specials

Just in time are our fantastic 2021 DEMA Group Specials! Everybody loves a deal - no question – so, we're offering a healthy discount for five destinations. Yes, it can be combined with our already generous group travel terms - even an extra comp space with a full charter in most cases! Make travel planning easy on yourself with the friendliest fleet around:

DEMA Show 2021 Update

With the Show two months away, we are thrilled to finally reunite the industry after two years of being apart. Despite any rumors you may have heard, DEMA has no plans to cancel DEMA Show 2021. 

We understand the pandemic is an ongoing concern and we are committed to providing a safe and productive Show experience for all members, exhibitors, and attendees. DEMA will continue to watch and implement the health and safety requirements put forth by the state of Nevada, Clark County, and the Las Vegas Convention Authority.  

Dan Orr has been re-elected to the DEMA Board. He is pictured here with fellow industry consultant Betty Orr.

DEMA announces the 2021 Board of Directors

The following individuals will serve three terms.

A1: Manufacturing

Jenna Meistrell, Body Glove (elected 2021)

A2: Diver Certification and Training Agencies

Tom Leaird, SEI Scuba

Jeff Mondle, PADI Americas (elected 2021)

A3: Dive Publishing, Media, Consulting and Non-Retail Service Providers

William Cline, Cline Group Advertising

Dan Orr, Dan Orr Consulting (elected 2021)

A4: Retailers

The 2020 edition of DEMA Show turned out to be a sinker

DEMA Show 2020 … what a bellyflop!

This review comes on the coat tails of the other virtual dive show, Scuba.Digital, which we attended a few weeks prior and the conclusions are just about the same; The conference component in which attendees can listen into a range of webinar-style presentations worked reasonably well.

The rest of it, however, such as networking activities which is an essential part and, to entities like ourselves, the most important aspect of taking part in dive shows, absolutely did not.

Ways to support your dive store or operator

Dive operators grapple with coronavirus outbreak as demand collapses

While various governments, as of writing this, are mulling over various subsidies or bailouts to tide over whole sectors of business to the other side of the coronavirus outbreak, much uncertainty and concern for the future remains at this juncture among operators with whom X-Ray Mag has spoken about the matter.

Tom Ingram

Tom Ingram at his desk in DEMA's offices

The month of November sees the return of the international dive industry trade convention, the DEMA Show, to Orlando, Florida, USA. In a peek-behind-the-scenes conversation with Tom Ingram, Executive Director of DEMA (Diving Equipment and Marketing Association), Rosemary Lunn’s interview reveals an engaged, enthusiastic diver who is passionate about our industry and the business of diving.