Brazilian authorities have confiscated nearly 30 tons of shark fins destined for Asia, in what they claim is the world’s largest seizure of its kind.
Brazil's environmental protection agency, Ibama, estimated that approximately 11,000 blue sharks and shortfin mako sharks, which Brazil listed as endangered last month, were killed.
The fins, which were destined for Asia, where shark fin soup is considered a delicacy, were found in two locations.
With social media allowing Chinese youth to express themselves more freely, the shark fin campaign almost became part of pop culture, conservationists say
Shark finning refers to the removal and retention of shark fins while the remainder of the living shark is discarded in the ocean.
NBA All-Star Yao Ming pledged to stop eating shark fin soup at a news conference on August 2, 2006. However at that time Yao's comments were largely unreported in the Chinese media.