Post event reports

Entering the exhibition hall on Day One at MIDE 2023 gave me a distinct buzz. Squaring my shoulders in anticipation, I walked past the booths and waved hello to old friends. As I made my way deeper into the hall, I felt a raising sense of excitement. MIDE 2023 was my first overseas dive show since the pandemic, and it appeared to be off to a promising start.

After a corona-imposed two-year hiatus, the megashow was back on, and what a resurgence it was. After I landed on a morning flight, I jumped on the bus that went from the airport to the expo complex. The route went almost all around the complex in a clockwise fashion before we got to Eingang Nord, or the North entrance, which was my stop.

This was my first visit to a Baltictech conference. At long last, I finally got the chance as it wasn't held almost at the same time as DEMA—which is always a priority because of the significant amount of our business we conduct there.

Baltictech, like other such conferences, has been held every other year in recent years, but not since 2019 due to the epidemic so this time around, there was a three-year break.

After two years of disruption because of the pandemic, DEMA Show was back in gear. Well, largely. It was still markedly more compact than the pre-pandemic editions but still a large show with far more booths than one could reasonably manage to visit during its four days. Also importantly, the mood appeared to be upbeat, with businesses eager to ramp up activities as the industry and travel activities pull away from the doldrums. 

One evening, I told Arlindo Serrao, the organiser of the Diving Talks, that number two, following up on a prior success, was often challenging. I was referring to the fact that most movie sequels, with The Terminator and The Godfather being notable exceptions, often fail to get the same sort of traction as the first one; and that book authors and musicians frequently have less success with their second opus.

Staying true to its theme, “Let’s Meet & Dive Locally,” the show aimed to kickstart the country’s dive industry and welcomed over 7,000 visitors during the three-day event with over 400 exhibitors, resulting in over RM5 (US$1.2) million in sales.

The bold decision to hold the show drew the attention, endorsement and partnership of several government agencies and leaders, including Prime Minister Ismail Sabri Yaakob, who addressed the event and said that he saw the dive community playing an important role in the recovery of tourism in Malaysia.

“The show overall was good. Smaller and slower than normal, but it seemed those who came were serious about doing business. It was nice to see familiar faces too.”