Email Marketing Opportunities

Newsletter advertising provides companies and organisations with direct access to an engaged audience of divers, underwater photographers and dive-industry professionals who have actively chosen to receive updates from X-Ray Mag.

Subscribers receive:

• Announcements of new X-Ray Mag issues

• Updates and news between issues

• Selected editorial highlights and features

All subscribers have confirmed their subscription through a double opt-in process.

Advertising messages are clearly identified and remain separate from editorial content.

Audience Profile

X-Ray Mag newsletters reach a global audience of divers, underwater photographers and dive-industry professionals.

Subscribers include:

• recreational divers and underwater photographers

• dive instructors and technical divers

• dive centres, resorts and liveaboard operators

• equipment manufacturers and distributors

• tourism boards and destination marketing organisations

Many readers are active travellers and experienced divers who regularly purchase dive equipment, book dive trips and participate in industry events.

Reader Engagement

X-Ray Mag newsletters consistently achieve strong engagement among subscribers, reflecting the highly specialised nature of the readership and the double opt-in subscription process.

Subscribers actively choose to receive updates from X-Ray Mag and include divers, underwater photographers and professionals within the global dive industry. As a result, newsletter advertising reaches readers who are already interested in diving, travel, equipment and underwater imaging.

Issue Sponsorship

Issue sponsorship acknowledges the support of an industry partner in connection with the distribution of a newsletter.

A sponsor message appears near the top of the newsletter and may include:

• sponsor logo or image

• up to 100 words of text

• link to the sponsor’s website

This placement provides prominent visibility while remaining clearly separated from the editorial content.

Dedicated Newsletter

A dedicated newsletter allows a single advertiser to present a complete promotional message to the X-Ray Mag subscriber base.

This option is suitable for:

• major product launches

• destination promotions

• liveaboard and resort campaigns

• industry announcements

Dedicated newsletters are distributed under the X-Ray Mag masthead and clearly identified as sponsored content.

Rate

Availability

Newsletter advertising opportunities depend on the editorial calendar and current advertising commitments. To maintain editorial balance, the number of promotional placements in each newsletter is limited.

For availability or booking, please contact our advertising team.