DEMA announces the 2021 Board of Directors

DEMA, the American-based Diving Equipment and Marketing Association, has confirmed that the 2021 Board of Directors election results are in.

Dive Industry News and Matters

The following individuals will serve three terms.

A1: Manufacturing

Jenna Meistrell, Body Glove (elected 2021)

A2: Diver Certification and Training Agencies

Tom Leaird, SEI Scuba

Jeff Mondle, PADI Americas (elected 2021)

A3: Dive Publishing, Media, Consulting and Non-Retail Service Providers

William Cline, Cline Group Advertising

Dan Orr, Dan Orr Consulting (elected 2021)

A4: Retailers

William Cline publishes survey on dive industry sentiments

A total of 325 dive business from over 47 countries responded to Cline's opinion study, making it one of the largest responses collected to date for an industry survey by Cline Group.

The dive industry is seeing seismic shifts in training, dive vacation habits and dive equipment purchasing patterns and consumer base.
Dive Industry News and Matters

In his introduction, William Cline writes:

We, as an industry, are experiencing tremendous change that started well before this current global pandemic. We are seeing shifts in training, dive vacation habits and dive equipment purchasing patterns that all point to seismic shifts in our dive consumer base. This survey seeks the industry’s assessment of where we are going by sector and what we can do to change or respond to some of the emerging trends.

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