Shark Week Begins Again

Sharks are peaceful animals who do not even fight among themselves. Divers love to swim among them so much because the sharks seem to appreciate their meeting too, and will often accompany them like wild dog companions. This has been known for decades.

Ecology & Science

Yet, since 1987, Discovery Channel, owned by Discovery Communications, has presented 'Shark Week' each summer, deliberately using these important marine animals to create a horror show. Through special effects that dramatically present charging sharks, blood, and teeth, Shark Week falsely presents these varied and often very beautiful animals, as man-eating monsters.

Shark Week Begins

While the rest of the world is increasingly appreciative of sharks and the magnificence of diving with them, Discovery Network continues to pedal its false portrayal of sharks as monsters.

Ecology & Science

Discovery Channel's Shark Week has begun again. The week-long shark extravaganza was first shown in 1987, and has become a major feature of Discovery's programming. Since its inception, it has been highly profitable for the network, but at what cost?

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