Capture a new market in Australia

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Capture a new market in Australia

April 06, 2018 - 15:37
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Press Release

The Australia International Dive Expo will take place for its fifth year on 2 – 6 August 2018 at the International Convention Centre in Sydney’s Darling Harbour, the second year in collaboration with the highly successful Sydney International Boat Show (SIBS).

Australia Dive Expo

Being part of the event will ensure your brand, product and services are exposed to more than 60,000 water enthusiasts from Sydney and around Australia. Meet both your short and long term goals on your return on investment. Generate leads and business, not only on the floor at the Expo, but across all of the marketing and promotional venues provided with the event in print, online and broadcast before and during the show.

Look at the stats from 2017

• 60,000+ high-net-worth paying visitors recorded;

• 32,000sqm of space occupied including marina, a dedicated dive section and event deck;

• 65% of visitors had annual household incomes greater than $100,000;

• 34% visitors were working professionals;

• 25% increased interest in diving;

• $750k – $1mil marketing and PR promotional campaign across print, online, broadcast and social media.

Goals

The aim of the show is to give this niche market a boost and grow its community by inspiring, educating and encouraging more people to explore the underwater world. The dive industry remains a fertile opportunity for products, services and destinations such as yours to gain from both existing divers and newbies to the sport.

Positioning

Brand awareness, brand engagement, lead generation and sales in both the short and long term are our main objectives for you. Providing your brand with extensive exposure to the 60,000+ loyal and affluent water-loving visitors not only adds to your bottom line figures, but also converts to our long-term goal of expanding the diving community. It’s a win-win scenario for all involved.
Visitors will:

SEE the very latest of Dive Imaging Products- Digital Cameras, Video Equipment, Lighting and
Accessories…

HEAR everything of interest to divers from Conservation, Shipwrecks Heritage, Marine
Biology, Marine Parks & Wreck/Cave Diving….

FIND new innovations in diving equipment and gears…

GET amazing deals and offers for dive travel destination packages.

The expo will feature a host of dive schools, dive equipment providers, tourism boards, dive tour operators, photography and many other underwater-related businesses. There will also be a stage where a series of engaging presentations and workshops will take place.

Running for 50 years now, the Sydney International Boat Show is a well-established and highly anticipated annual event, which sees exhibitors’ turnover multi-million dollar deals each day. The 2017 Show recorded just over $25 million in sales over the five-day event.

Reserve your booth today! Email:

For more information, go to:

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