Broader multi-channel visibility for businesses seeking a stronger and more regular market presence
The Standard campaign builds on the foundations of The Basics, providing greater visibility across X-Ray Magazine's media platforms and adding direct exposure through our newsletters.
It is designed for dive businesses and organisations that want to maintain an ongoing presence while reaching our audience through a broader combination of magazine, website, newsletter and news coverage.
12-month rate from
€495 / US$525 / £445
per month
What is included
Magazine advertising
A one-third-page advertisement in each issue published during the campaign period provides increased visibility in X-Ray Magazine while allowing sufficient space for stronger imagery, branding and messaging.
The advertisement may be supplied in horizontal or vertical format according to the available specifications.
Website advertising
The campaign includes 300×250 Medium Rectangle and 160×600 Skyscraper banner advertising across an enhanced selection of placements on X-Ray Magazine's website.
Compared with The Basics, Standard provides broader website exposure and access to more prominent advertising positions.
Newsletter advertising
Standard introduces advertising in X-Ray Magazine's newsletters, providing another direct channel to our established readership.
A 300×250 Medium Rectangle is placed within designated newsletter advertising positions, complementing the client's ongoing magazine and website presence.
Press releases and company news
Relevant press releases and announcements may be published through X-Ray Magazine's news and industry channels, helping clients communicate product launches, company developments, events and other newsworthy information to our readership.
Building recognition across channels
Effective campaigns benefit from both consistency and repetition. Standard extends the advertiser's presence beyond the magazine and website into our newsletters, allowing the brand to be encountered through several complementary channels over the course of the campaign.
This broader presence is particularly useful for businesses seeking to build recognition over time rather than promote a single product, event or offer in isolation.
As the relationship develops, our team also becomes more familiar with the advertiser, its products, services, activities and plans, making it easier to identify relevant opportunities across our different media channels.
Editorial and promotional opportunities
Advertising and editorial decisions remain separate. Purchasing a campaign does not guarantee favourable editorial coverage.
However, an ongoing Standard campaign provides us with greater familiarity with the client's activities and helps keep relevant developments, launches, destinations, products and potential stories on our radar.
Where appropriate, relevant company news may be considered for our editorial channels, while clients seeking more extensive social media promotion, editorial support and content-production opportunities can step up through our Mid-Size, Premium and Full Service campaigns.
Flexible campaign framework
Standard is a standard campaign framework rather than a rigid formula. Where appropriate, individual elements can be adjusted to suit particular objectives, markets or schedules.
Campaigns are available with 6- or 12-month commitments, with preferential monthly rates for 12-month agreements.
12 months: € 495 / US$ 525 / £ 445 per month
6 months: € 555 / US$ 595 / £ 495 per month
Artwork dimensions and file requirements are provided in the accompanying Quick Reference.
