A simple entry point for consistent visibility across X-Ray Magazine's media platforms
The Basics is designed for dive businesses and organisations that want to maintain a regular professional presence with X-Ray Magazine without committing to a larger campaign.
Rather than purchasing individual advertisements as isolated placements, the package establishes an ongoing presence across the magazine and website, supported by publication of relevant company news and press releases.
12-month rate from
€345 / US$375 / £295
per month
What is included
Magazine advertising
A quarter-page advertisement in each issue published during the campaign period provides a consistent presence in X-Ray Magazine.
The advertisement may be supplied in horizontal, vertical or compact format according to the available specifications.
Website advertising
The campaign includes 300×250 Medium Rectangle banner advertising in supporting positions across X-Ray Magazine's website.
Banner placement is managed across designated advertising positions. Larger campaign packages provide access to progressively more prominent and broader website placements.
Press releases and company news
Relevant press releases and announcements may be published through X-Ray Magazine's news and industry channels, helping clients communicate product launches, company developments, events and other newsworthy information to our readership.
More than individual advertisements
The value of an ongoing campaign is not simply the sum of its individual placements.
Maintaining a regular presence allows readers to encounter a brand repeatedly and in the context of an established specialist publication. It also enables our team to become more familiar with the advertiser, its products, services and activities over time.
The Basics provides the foundation for this relationship. Clients seeking greater prominence, newsletter exposure, social media distribution and more extensive editorial and content support can step up through our Standard, Mid-Size, Premium and Full Service campaigns.
Editorial coverage
Advertising and editorial decisions remain separate. Purchasing a campaign does not guarantee favourable editorial coverage.
However, maintaining an ongoing relationship helps keep our editorial team informed about relevant developments, new products, destinations, events and other potential stories. Where something is editorially relevant, we can consider it through our normal editorial process.
Flexible campaign framework
The Basics is a standard campaign framework rather than a rigid formula. Where appropriate, individual elements can be adjusted to suit particular objectives, markets or schedules.
Campaigns are available with 6- or 12-month commitments, with preferential monthly rates for 12-month agreements.
12 months: €345 / US$375 / £295 per month
6 months: €385 / US$395 / £345 per month
Artwork dimensions and file requirements are provided in the accompanying Quick Reference.
