William Cline

Dan Orr has been re-elected to the DEMA Board. He is pictured here with fellow industry consultant Betty Orr.

DEMA announces the 2021 Board of Directors

3 years ago By Rosemary E Lunn

The following individuals will serve three terms.

A1: Manufacturing

Jenna Meistrell, Body Glove (elected 2021)

A2: Diver Certification and Training Agencies

Tom Leaird, SEI Scuba

Jeff Mondle, PADI Americas (elected 2021)

A3: Dive Publishing, Media, Consulting and Non-Retail Service Providers

William Cline, Cline Group Advertising

Dan Orr, Dan Orr Consulting (elected 2021)

A4: Retailers

Read more about DEMA announces the 2021 Board of Directors

The dive industry is seeing seismic shifts in training, dive vacation habits and dive equipment purchasing patterns and consumer base.

William Cline publishes survey on dive industry sentiments

3 years ago By Main minion

In his introduction, William Cline writes:

We, as an industry, are experiencing tremendous change that started well before this current global pandemic. We are seeing shifts in training, dive vacation habits and dive equipment purchasing patterns that all point to seismic shifts in our dive consumer base. This survey seeks the industry’s assessment of where we are going by sector and what we can do to change or respond to some of the emerging trends.