That is quite an ambiguous question, because one wonders what exactly constitutes a reader or a visitor?
Does every visitor count or just the regular ones? In which case, who qualifies as a regular reader or a repeat visitor? To cut to the chase, we have produced the illustration below.
As with most other media, we have a core of very loyal followers who visit our site many times a day. Most of our regular visitors, however, come to our site once or twice a week.
Since we have two media platforms — a periodical (the magazine) and a website — we have two different but largely overlapping audiences.
The magazine can be likened to the classic Sunday paper in which we have room for in-depth, on-going analyses and longer features, as well as an overview of the most important news and headlines in the interval since the previous issue was published.
The website is, on the other hand, the forum for current and breaking news.
Most of our audience, but not all, use both media.
We also have a smaller proportion of readers who access our magazine and/or its articles from other sources than our own website, as our articles inevitably get reposted or forwarded through other channels far beyond our control and influence. These channels include, but are not limited to, other websites, bulletin boards, communities and forums, as well as torrent streams. These are not authorised by us, but nonetheless, they evidently take place.
What constitutes a reader? Does one qualify as a reader if one stops by once a year? Twice? Once a month? Weekly?