Sponsored Guest Blog Posts - and back links

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Sponsored Guest Blog Posts - and back links

September 13, 2017 - 23:50

Blogging, one of the most popular forms of written content, is highly effective for companies that are doing it right.

A sponsored blog post is an article posted on one of our websites, which is written or provided by the client – or created by one of our in-house copywriters for and on behalf of clients.


AquaScope Media / X-Ray Mag accepts guest blogs and subject matters of relevance to our niche and target audience.

Disclosure and designation

To comply with prevailing regulations, a sponsored blog post must be designated at such, usually at the beginning of the post with a byline such as: "Sponsored content" or "This blog post or article was sponsored by [company or brand name]."

Rates pr. post

  First post w./setup 2-4 posts 5-10 posts 11-20 posts over 20












Note: Our campaign packages already include a number of sponsored blog posts at no additional charge as follows:

Campaign package: Full Service Premium Mid-size Standard Basic
Blog posts pr month included 4 3 2 1 -



Option 1: Client provides content


  • One main image.
  • Up to five secondary images, to be displayed in a gallery below main image.
  • Body text, max. 600 words.
  • Description of sender.

Notes and provisos:

  • Supply captions and credits to all photos and illustrations provided.
  • By supplying images, you acknowledge that you either own or have cleared the copyright with the rightful owner.
  • No fancy formatting or overly complicated mark-up. Text embedded links allowed.


  1. Submit content elements by email;
  2. Blog post uploaded to test-site (test.xray-mag.com)
  3. Changes made if requested by client;
  4. Final copy approved;
  5. Payment taken;
  6. Blog post moved to live website;
  7. Blog post published.

Option 2:  Content created by us

In the short-term, it may seem cost-effective to write your content in-house, or outsource it to marketers without a background in journalism. However, in the long run, your content will be stronger if you invest in solid journalists who have experience and the cachet to ensure that your content is top notch.

Rates for web copywriting: $130 / €110 per hour. Flat rate offers can be provided on request.


  1. Payment taken;
  2. Headline approved;
  3. Blog post written and posted on test website;
  4. Changes made if requested by client;
  5. Final copy approved;
  6. Blog post scheduled;
  7. Blog post published.

Examples of posts: 

This is a post as it looks on our test site pending approval and payment:     http://test.xray-mag.com/content/5-best-european-diving-sites

The same post moved to the live site once the payment has cleared:     http://www.xray-mag.com/content/5-best-european-diving-sites

Social media shares

Blog posts will be shared on our social media channels (Facebook and Twitter, currently) to the same extent and in the same manner as with our regular posts.

Back Links

Link attributes / observing Google Guidelines

“Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results.

Links purchased for advertising should be designated as such."

-- Google

Applying dofollow or nofollow attributes to links is at the discretion of the editors.

Editorial policy

We reserve the right not to publish any content that does not comply with our publication's standards, guidelines and requirements. Content acceptance is contingent upon the editors' discretion, and his/her decision is final.

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