Sponsored content

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Sponsored content

September 13, 2017 - 23:50

Blogging, one of the most popular forms of written content, is highly effective for companies that are doing it right.

A sponsored blog post is a post/article on one of our websites which is written or provided by the client – or created by one of our in-house copy writers for and on behalf of clients.


AquaScope Media / X-Ray Mag accepts guest blogs and subject matters of relevance to our niche and target audience.  (Outlandish topics for the sake of back linking we'll have to give a pass.)

Disclosure and designation

To comply with prevailing regulations a sponsored blog post must be designated at such, usually at the beginning of the post with a byline such as: "Sponsored content" or "This blog post or article was sponsored by [company or brand name]."  This is a legal requirement.

Rates pr. post

  First post w./setup 2-4 posts 5-10 posts 11-20 posts over 20












Note: Our campaign packages already include a number of sponsored blog posts at no additional charge in as follows:

Campaign package: Full Service Premium Mid-size Standard Basic
Blog posts pr month included 4 3 2 1 -

Option 1: Advertiser provided content


  • One main image.
  • Up to five secondary image, to be displayed in a gallery below main image.
  • Body text, max 600 words.
  • Description of sender.

Notes and provisos:

  • Supply captions and credits to all photos and illustrations provided.
  • By supplying images you acknowledge that you either own or have cleared the copyright with the rightful owner.
  • No fancy formatting or overly complicated mark-up. Text embedded links allowed.


  1. Submit content elements by email;
  2. Blog post uploaded to test-site ; (test.xray-mag.com)
  3. Changes made if requested by client;
  4. Final copy approved;
  5. Payment taken;
  6. Blog post moved to live website;
  7. Blog post published.

Option 2:  Created content

In the short-term, it may seem cost-effective to write your content in-house, or outsource it to marketers without a background in journalism. However, in the long run, your content will be stronger if you invest in solid journalists who have experience and the cache to ensure that your content is top notch.

Rates for web copywriting: $130 / €110 per hour.  Flat rate offers can be provided on request.


  1. Payment taken;
  2. Headline approved;
  3. Blog post written and posted on test website;
  4. Changes made if requested by client;
  5. Final copy approved;
  6. Blog post scheduled;
  7. Blog post published.



Post on test site pending approval and payment:

Same post moved to live site once payment cleared the bank:

Back linking

Link targets must be compatible with our editorial profile and readership which comprise of many age groups, including under-18s, and various cultures. This precludes any references to adult sites, gambling, betting, alcohol, tobacco and other subject matters which can be deemed unsuitable for this forum.

Link attributes / observing Google Guidelines

“Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such."   (Google guidelines)

Applying dofollow or nofollow attributes to links is at the discretion of the editors.