AI tools like ChatGPT are increasingly useful for drafting copy, summarising material, and adjusting tone or structure. However, contributors must be aware that these systems can also produce inaccurate or entirely fabricated information—a phenomenon known as an AI hallucination.
Animated GIF created in Mijourney
AI is guessing and inventing
Hallucinations occur when an AI, instead of retrieving a known fact, predicts language that merely sounds plausible. It may invent names, misattribute quotes, or produce data and references that do not exist.
These errors are not always obvious, and when left unchecked, can undermine the accuracy and credibility of published work.
Correct use
That said, AI can still be a valuable assistant when used with care. Its primary strengths lie in language transformation—rewriting or rephrasing text, simplifying complex language, adjusting tone for different audiences, and shortening or summarising long passages. It can support contributors by suggesting alternative headlines, tidying syntax, or generating draft versions to overcome writer’s block. These tools are particularly effective for repetitive editorial tasks or working under tight deadlines.
In short, AI can enhance editorial productivity, but it does not replace fact-checking, editorial judgment, or research. Always verify names, claims, and citations independently. Use it to shape and support your writing—but never let it lead.
Be aware of AI hallucinations—plausible-sounding but false information produced by AI tools. Always verify facts and sources.
