Contextual advertising and links

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Contextual advertising and links

September 27, 2017 - 21:01

Contextual advertising campaigns place banners and links on webpages that have a contextual relationship to the product or service being sold.

Good contextual links are directly related to the theme of an article.

Contextual links are commonly found embedded in articles on news sites, Wikipedia pages and on a large number of pages that have been optimized for search engines. They are used to reference additional information about a topic or a keyword phrase.

Contextual advertising

The web banner on the immediate left is a mock-up example of an advertisement placed in a specific context; In this case this very article. If say, this post was about diving masks, the advert could be for a brand of diving masks. Or if the subject matter was a about a location the ad could be from local dive operators. The banner shown on the left is a 160 x 600 pixels 'wide skyscraper' skyscraper.

Rates

Contextual banner advertising is already included at no extra charge in some of our campaign packages - see for specific details.

160 x 600 pixel banner:
  6 months:  USD 199 / EUR 189
  2 years:     USD 399 / EUR 349

120 x 240 pixel banner:
  6 months:  USD 99 / EUR 95
  2 years:      USD 199 / EUR 175

Contextual links

A contextual link has a in the link text and also links to a page about that . They are used to reference additional information about a topic or a keyword phrase. The word “contextual’ means that the word or phrase is dependent upon the content. When the link is part of the text in an a article focused on a specific topic related to the theme of the receiving page, the link becomes a natural link.

Rates

USD $199 - $299 / Euro €175 - €260 depending on the quality and substance of the hosting article in which the links are embedded. Your links will be placed manually, surrounded with 500 characters of your content.

Inserted text blocks

500 characters, with a highlighted backlink. Rates: USD $99 - $299 / Euro €85 - €260 (Sample below)

-- Sponsored content --
Here's 500 characters: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ut nisl vel enim tempus vestibulum id a elit. Cras tristique diam ipsum, non dignissim risus placerat in. Sed ornare vitae nisl quis mattis. Etiam nec odio sed urna auctor laoreet. Aenean sit amet massa nec est dictum imperdiet. Suspendisse lacinia dictum consectetur. Ut magna ligula, imperdiet vitae congue non, convallis vel nulla. Mauris feugiat sollicitudin velit, eget pellentesque.  Highlighted Backlink.  Suspendisse lacinia dictum consectetur.

House rules

Acceptance of links is at the discretion of the editors at any given time. X-Ray Mag only accepts links of relevance to our niche and from quality sites.

Good contextual links are directly related to the theme of an article.

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